

The cause of Lil Peep’s death has not been confirmed, although fans who were present at his final gig in Tucson – which did not take place – have claimed on Reddit that he died on his tour bus of an accidental overdose. In the 2015 song The Way I See Things, he sang: ‘I got a feelin’ that I’m not gonna be here for next year, so lets laugh a little before I’m gone.’ Lil Peep often addressed depression, suicidal thoughts and his addictions to cocaine, Xanax and ecstasy in his lyrics. Other posts over the last week saw Lil Peep proclaim ‘I feel emptyyyyyyyyyyyyyy’, while one caption read: ‘I just wana be everybody’s everything I want too much from people but then I don’t want anything from them at the same time u feel me I don’t let people help me but I need help but not when I have my pills but that’s temporary one day maybe I won’t die young and I’ll be happy? What is happy I always have happiness for like 10 seconds and then it’s gone. This was clearly not something he was planning.With his speech noticeably slurred, the rapper said: ‘El Paso. He was given something he thought was one thing and turned out to be something else. He died from taking a laced pill he was given with a huge dose of fentanyl in it. It wasn’t a mindless defacing of his face, there was nothing mindless about it. The rapper, real name Gustav Åhr, has passed away, his manager Chase Ortega confirmed. That’s how he would connect with people, from the way they reacted. Lil Peep’s girlfriend has written a heartbreaking tribute to the rapper, who has died aged 21. He said he could spot the difference between the people who saw the tattoos and the people who saw him. The second thing, his grandmother told me later, was that he’d always felt like an outsider and he wanted to understand how it was to feel like a minority. First, he knew that once he got them there was no turning back, he was committed to being an artist. There are a couple of reasons he got those tattoos on his face. So they created a whole playlist for Peep called Teardrop. Spotify couldn’t find the place to put his music: it wasn’t rap, it wasn’t rock, it wasn’t alternative. We had no clue what would happen, but when he arrived in Moscow there were fans at the airport.
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Once I said, “It looks like you’ve got some fans in Russia, why don’t we go there and do a gig?” He agreed straight away and bought a book, How to Learn Russian, and put Russian subtitles on his videos so his fans there could follow his lyrics. OKAYY SO LONG STORY SHORT- me and a handful of peeps wanted to put Emma on r/place.

He’d listen to advice, and wanted to meet other creative people, but he was his own man, there was nothing manufactured about him. Explore Tumblr Posts and Blogs tagged as lil peep and emma with no. Everywhere I went, I told people about Lil Peep. It’s a particularly strong document of how various like-minded teenagers connected on SoundCloud, started throwing low-budget shows, and built an underground movement of metal and emo-inflected. My colleagues and I would introduce him to people in the fashion and music business and give him financial and moral support to help him realise his vision. We became his advisers and business partners.

Spotify couldn't find the place to put his music … They knew he was special and unique Eventually we tracked him down and he said, “Let’s make it happen, let’s work together.” He was a true original. We both knew we were going to work together, but for the next three or four weeks he led us on a sort of dance – he’d disappear, pop up to do some underground show, and disappear again. He was raised in an environment and surrounded by a family who had a great depth of knowledge. I quickly realised he was acutely intelligent – he didn’t have a college education but he was very well-read and intellectually curious. He told me he’d felt isolated at school, he felt different from other people. He was estranged from his father but very close to his mother, brother and grandparents. He had grown up in Long Island and moved to Los Angeles to pursue a music career – he was living in a squat on Skid Row when we met him. He was very self-effacing and a bit anxious. It took a while to track him down, but eventually Gus came in to see me and my colleagues Adam Mersel and Travis Mills at my office. Then Travis played me a Lil Peep track, Nineteen, produced by a friend he met online, Smokesac, and within seconds I knew he was something very special. That struck me really hard, it was instant. He showed me a photo of Gus in a rowing boat with “Cry Baby” tattooed on the side of his face. Travis Mills, who used to have a radio show on Beats 1, came to see me at my LA office and said, “I think this guy is really interesting”.
